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Website Design

Do I need a website?

  • Want to build credibility and establish your place in the industry?

  • Want your business to be accessible 24/7?

  • Want to showcase your work and provide social proof?

  • Want to be seen internationally?

  • 440,000 (68%) of Macau residents use the internet to search for information
    [dsec.gov.mo, 2019]
  • 124,000 (19%) of Macau residents shopped online, up 30% year-on-year
    [dsec.gov.mo, 2019]

Stunning Photo Displays

Mouse over effect

Zoom In

Vertical Scroll

Macau image hotspot

Macau before and after

U

Governador Nobre de Carvlho Bridge

Grand Lisboa

Nam Van Lake

Lakeview Tower Residential building

Bank of China Building

75% of consumers admit to making judgements on a company’s credibility based on the company’s website design 81% of people perform some type of online research before making a large purchase 38% of people will stop engaging with a website if the content or layout are unattractive

Essential website elements

Engaging design

Your website is the window to the online world.  Consumers makes snap judgements of a company based on the quality of the website.  Statistics prove people will stop engaging with a website if the design is unappealing.

Why is this important?

  1. First impressions of the website (company) are design related
  2. Engaging design starts consumer on path of conversion
  3. Encourages consumer to return and share with friends

How we achieve engaging websites?

  1. Clear call to action
  2. Strategic use of colors and clean typography
  3. Layout and information flow

 “88% of online consumers are less likely to return to a site after a bad experience”

True responsive design

Responsive web design is an approach that makes dynamic changes to the appearance of a website depending on screen size.  In short, true responsive design ensures your website looks amazing across all devices – computer, tablet and mobile

Why is this important?

  1. Improved user experience
  2. Increase search engine optimization rankings
  3. Assist in social media marketing

How we achieve responsive design?

To do this, we essentially build and test 3 websites for you to ensure it looks beautiful across all devices.

“Nearly 8 in 10 customers would stop engaging with content that doesn’t display well on their device”

Fast loading times

First impressions is everything and in today’s fast paced world, consumers are ever increasingly impatient.  Studies have cited increased site speed leads to increased conversions

Why is this important?

  1. Increase search engine optimization rankings
  2. Poor user experience leads to lower conversion rates
  3. Consumers may leave your site and visit a competitor

How to achieve fastest speed

  1. Compress image and optimze files
  2. Coding techniques such Minify CSS, CDN, lazy load
  3. Leverage browser caching

“47% of Users expect a maximum of 2 seconds loading time for an average website”

Test out yourself with google pagespeed insights

57% of internet users say they won't recommend a business with a poorly designed website on mobile Conversion rates fall by 12% for every extra second that it takes your website to load.

Website development process

Step 1Initial consultation

Step 1: Initial consultation [1 day]

Starting on a high level, let’s see if we are the right fit for each other.

We will discuss the scope of the development, timeline constraints and budget allocation.

From here, we can determine if our businesses will be beneficial to each other

Step 2Strategy discussion with key decision makers

Step 2: Strategy discussion with key decision makers [3 days]

In depth strategy discussion with key decision makers to determine the project scope

  • Who specifically are your target audience?
  • What are your main goals/objectives with this project?
  • What pain points are you facing now?
  • Who are your competition?
  • What would determine if the project is a success or failure?
Step 3Wireframe and sitemap

Step 3: Wireframe and sitemap [5 days]

Building a website without a wireframe/sitemap is like building a bridge without design plans.  It rarely turns out well…

This phase creates the overall structure and flow of the website that all parties can visualize and agree on

Step 4Website development

Step 4: Website development [14-60 days]

After we have agreed on the roadmap for the website, time for 3UP Digital to work our magic and create your beautiful functional website

Step 5Testing

Step 5: Testing [3-14 days]

Time to have your first peek to your new website and go into beta testing.

Let’s ensure all the text and contact information is correct and more importantly, having your website work seamlessly across all screen sizes and devices

Step 6Website launch

Step 6: Website launch

Once all parties are happy with the website, time to launch the website into the world wide web!

Step 7Analysis, reporting and maintenance

Step 7: Analysis, reporting and maintenance

Launching the website is one of the major steps of having a digital presence.  Constant analysis and reporting are vital to formulate strategies to improve number the number of visitors, conversions and be influential in your field of business

Other post launch considerations are

  • Website/plugin updates to prevent any security vulnerabilities
  • Updating website of latest information and keeping the website fresh
  • Integrating marketing and social media plans

What are you waiting for?

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